The Invisible Mentor

Posts Tagged ‘Interview of successful people’

Interviewee Name: Lally Rementilla, VP Finance and Administration

Company Name: Nulogy Corporation

Website: http://www.nulogy.com 

Avil Beckford: Tell me a little bit about yourself.

Lally Rementilla: I’m a senior finance professional who has had a longstanding career in the technology and media industries. By day, and most recently, I’m about all things tech and digital, and by night I’m a mother with two young kids who is trying to have lots of fun with her kids along the way.

Avil Beckford: What’s a typical day like for you?

Lally Rementilla: Most lately, a typical day for me starts off with making sure that I address the needs of my daughters, they are young and I make sure that they are ready in the morning. I walk them to school and then I start my day job. I do a lot of researching and opportunity identification in the technology and media sectors, including ecommerce, digital media, and the start-up world. I’ve been advising a lot of companies in the space and I have a particular interest in female entrepreneurs helping them identify ways to grow their company or start one up. So that includes I’m helping them with business plans, on strategizing, raising capital, or possible mergers and acquisitions outside of new ventures. I also facilitate introductions to other people in the industry that they may be able to benefit from.

All that being said, I keep abreast of all things digital and in the evenings when the kids come home then it’s a matter of keeping them entertained, keeping them learning and trying to have fun with them before they go off to sleep.

Avil Beckford: How do you motivate yourself and stay motivated?

Lally Rementilla:  My motivation comes from two things. One, I constantly push myself into situations that are stretch in nature therefore the challenge of having to overcome an obstacle is actually motivating for me. I’m one of those people who are very self-motivated in that way. From an external perspective I tend to read a lot of business biographies and I follow a lot of role models especially successful women in all fields, and the successes that I have had motivates me to keep at it and do the best that I can do, and whatever it is that I put my head into.

Avil Beckford: If you had to start over from scratch, knowing what you know now, what would you do differently?

Lally Rementilla:  In my career, and especially most recently, because I’m essentially a free agent, I’ve seen the value of establishing a diverse and strong network of contacts. So if I had to start over from scratch, I would have networked more, especially with men earlier in my career and networked with a more diverse group of individuals from a lot of industries, both junior and senior in stature.

The other thing that I realized lately is that to be competitive and successful as a company nowadays you have to go global or have a global mindset, and if I had to start over from scratch I would have tried to gain some international experience early in my career.

Avil Beckford: What’s the most important business or other discovery you’ve made in the past year?

Lally Rementilla: The past year has been very life changing for me. It’s been beset with great accomplishments and also big changes in my life. We sold the company that I was working with for almost eight years and that was a big change. Throughout that process there was a lot of effort that we had to put in order to keep the company and its culture and the employees motivated and then there was the change from going 150 percent to zero and again for someone like me who has worked all her life for the last 20 years it’s been different.

So what I’ve really discovered about myself is I’m actually very driven, I’m one that’s always looking to be productive and making a contribution. I couldn’t stay still and my husband had been saying, “You know, take months off and travel, and forget about work and forget about the industry,” and I just couldn’t do that. I think it’s now part of my DNA in whatever way that I’m working whether I’m a free agent or working for a company it’s in me to be the most productive person that I could be.

Avil Beckford: What are the three threats to your business, your success, and how are you handling them?

Lally Rementilla:

1. For the most part, the biggest threat in my current free agent status, is it puts me out of the game, or the rat race and I have to put in a lot more time, effort and energy to stay current and network and not being tempted to take a break from it all.
2. The other thing is, and I’m seeing it very much so doing a lot of work within the technology, and more in the innovation industry and early stage companies is that there are so much talent and potential in Canada but limited opportunities. We still need a lot of funding, and we still need a lot of people to focus on innovation, we still need a lot of people to take risks in our companies and risks in the people and the talent that we have and that’s something we really have to address. My involvement with the industry now, more so than when I was working full time in the industry, is one way of handling it.
3. The third threat is discouragement. I’m sort of new to this mode, and I’m still in an adjustment and transition period and I can go from one day being very great and positive about the future and what it holds for me and to go to another day feeling rejected and very discouraged by what’s happening not just to me but in the industry and it’s a constant day-to day struggle to keep at it, to feel optimistic and positive about things.

Avil Beckford: What’s unique about the service that you provide?

Lally Rementilla: I’m going to talk about the consulting that I do. As I mentioned earlier, I do a lot of consulting and advisory services to female entrepreneurs. I think focusing on the female market is unique in and of itself, not to say no one else is doing it, but there are only a few people doing it. Coming from someone who is female, who understands what it is to be female, especially in the technology sector, and there has always been a lot of talk about helping women succeed in the industry and this is my stand to actually doing something about it. And for the most part, it is with great sacrifice because there is a lot of work that I do in this regard, especially for some start-up female entrepreneur that’s voluntary and pro bono in nature.

Avil Beckford: Describe a major business or other challenge you had and how you resolved it. What kind of lessons did you learn in the process?

Lally Rementilla: The major challenge that I have had in life, especially in my career here in Canada is that I didn’t grow up in Canada. I have immigrant beginnings. I came to Canada in 1991. It was a recession year and I had almost no potential, no contacts, no working experience, the traditional things that a new immigrant face when they come to a new country looking for great career opportunities.

How I resolved it? I go back to what I said earlier that I always put myself into a position of challenge and that has pretty much been the source of motivation for me, and therefore the motivation that I have and the drive that I have reflects its way into the passion and energy commitment and loyalties I tend to have for the job and the opportunity to come my way. What’s also worked very well for me is the fact that I’m a learner, and being a learner I tend to have a more open way of looking at opportunities that allows me to grab them and take risks at them because I’m not worried about a lot of things such as status and material rewards. And I believe that a lot of this experience that I have gained, which has built my career and have helped me overcome the challenges in being an immigrant, these are things I owe to the fact that I’ve got the natural curiosity to things that helps me to adapt to situations because I’m open to a lot of things.

Avil Beckford: Tell me about your big break and who gave you.

Lally Rementilla: From a career perspective the biggest break I’ve had and I would say it’s tied to other big breaks, but I think this sorts of puts it slightly on the edge of the move that I made to Lavalife from Lucent Technologies. I had a twelve-year career at one company and I was in a manufacturing/engineering oriented environment and I saw this great opportunity at Lavalife to do something business-to-consumer to work in a creative environment and to work in mergers and acquisitions without actually having the credentials for it.

I met with the CFO, Ron Duke, who put great trust in my capabilities and gave me my break that allowed me to make that transition from telecommunications to digital media without having the insecurities that come my way as far as making a change in my career. And even after he hired me, Ron had always given me a lot of opportunities to grow. He never said no to a lot of the proposals I made to find more innovative ways of making contributions to the company. He helped me to identify the things that I was strong at and gave me opportunities to apply myself.

Avil Beckford: Describe one of your biggest failures. What lessons did you learn, and how did it contribute to a greater success?

Lally Rementilla:  In 2007, I was given the opportunity to help launch and lead the project relating to launching City Guides for Lavalife. It’s something that took off and I really pride myself in having worked with a great team to launch it, and I think everyone did a really great job of giving it their all, but at the end of the day, the plan wasn’t going to work in the first place because I had actually not done my due diligence when I accepted the challenge. I didn’t realize that there was no business plan to speak of when we were working on that and I was essentially launching something that wasn’t really well thought out in the first place.

That’s a big lesson that I learned that if I put my name, energy and focus into a venture then it has to be something that’s well thought out, has enough resources that sets it up for success going forward.

Avil Beckford: What’s one of the toughest decisions you’ve had to make and how did it impact your life?

Lally Rementilla:  From a personal perspective, having children was a tough decision. It wasn’t a hard decision, but it was tough. And it was mainly because I had my kids at the time wherein it during an active part of my career. We were going through major changes in our company, and we were embarking on re-strategizing and identifying opportunities for growth. It was a very busy time but I knew that there was never going to be a perfect time and so I went at it. It was something that impacted my life, but I think what made it very easy was the fact that my husband was one of the most supportive man to women that I know. He made it easy for me to ease into motherhood and parenthood for all of us.

Lately Sheryl Sandberg talks about having your man or your husband be an equal partner. In my particular case I think I’m blessed with that situation and I owe a lot of my career to the support that I receive from my husband. I remember there was this one day where I got the validation that I had made the right decision to have children when amidst a very busy day my daughter sat me down, and she was probably around four years old at this time, and told me squarely in the eye, “Mommy, I want to be exactly like you when I grow up.”

Avil Beckford: What are three events that helped to shape your life?

Lally Rementilla:

1. The first one is moving to Canada. I was born and raised in the Philippines and my family made a decision to move to Canada in 1990. I was very hesitant of the change at irst, but in retrospect I think it was a really good move because it helped to shape my view of the world, whereas before it was all about living in Manila and being successful in the small pond that it is. Moving to Canada, and the diversity especially in Toronto, and the access to great people, great companies, opportunities to go global has given me a worldview of things which have expanded my horizons, whether it be from a career perspective, social perspective, intellectually, my love of the arts has increased, it just gave me a lot of opportunities to grow.
2. The second one is meeting and marrying my husband. This really helped to shape my life. He has been a big supporter of the things that I want to achieve, whether it be career in nature, or the way I perceive and envision myself as a mother, and also the lifestyle that I want to live.
3. The third thing is still shaping my life is learning to practice yoga. When I first started practicing yoga it was because a friend of mine wanted to have someone come with her to yoga classes because she had recently read that yoga was good for pregnant women. I wasn’t pregnant then and I told her I would go with her and I really liked it. I saw myself valuing and getting something great out of it. This was back in 1997 or 1996, so it’s been quite a while and I found that since I started practicing yoga it’s just given me an outlet to balance my hectic life. It’s helped to give me perspective on things. It’s helped me to be more fearless and risky in certain ways. Funnily enough it has helped to improve my golf swing for some reason. I didn’t know that a natural benefit of practicing yoga was getting better in golf.

Avil Beckford: What’s an accomplishment that you are proudest of?

Lally Rementilla:  I have to say from a business perspective the one thing that I’m really proud of was being able to help to sell Lavalife. We sold it twice, once in 2004 for $152 million, and we sold it again November 2010.

Avil Beckford: How did mentors influence your life?

Lally Rementilla:  Do you have a day for this Avil, because I can tell you that mentorship is something that has had quite an impact for me. I started the mentoring relationships almost halfway through my career and I have gained so much from them. If I can boil down the lessons learned – I’ve been part of both formal and informal mentorship programs and I realize gains in both – I’ll give you two big messages. One, there are the female mentors – female mentors are there to inspire me and give me great confidence in the fact that there are things in life that you can achieve and that women have a natural sense of leadership and can be in positions of influence and power. They also told me, which will also segue way into the second point, that I need to have male mentors. And if I look at the benefits that I’ve reaped from mentoring relationships with men I find that male mentors tend to give me a chance and help me to identify opportunities for me to put myself in positions where I’m learning and where I could be successful.

Male mentors, and to an extent female mentors as well, never told me that I couldn’t do anything. They’ve always opened door and let me know, and identify opportunities where I can do and accomplish and be successful at something.

Avil Beckford: What’s one core message you received from your mentors?

Lally Rementilla: The core message is to identify and play to your strengths in whatever you do and it doesn’t have to be in business. It could also be in your personal and social life. It’s really important to have a good understanding of what you are strong at, and to use that to your advantage. Don’t worry so much about what you’re not good at because you’ll achieve more by spending time and effort in marketing what you are good at and applying those strengths in your day-to-day job.

I go back to one of my early mentors and this is in a formal mentoring program and this was when I was starting to get ahead in my financial career, and he said that “Make what you do the revenue generator in whatever company or organization that you’re in because that will put you in a position where you will be successful, and you will get a lot of support and you will have a lot of influence.” So being in finance, I always strive from a financial perspective to work on the opportunities that will utilize my strengths in finance to make money for the company or even better, help to identify revenue opportunities and execute on them as opposed to working in a purely supportive back office capacity or role.

Avil Beckford: An invisible mentor is a unique leader you can learn things from by observing them from afar, in the capacity of an Invisible Mentor, what is one piece of advice that you would give to readers?

Lally Rementilla:  It’s a recycled advice which is play to your strengths. Spend as much time as you can identifying your strengths. When you start off your career, the first 10 to 15 years, is a great time to do a lot of dabbling to find that strength and I think that’s the time in your career when you need to take a lot of risks and experiment with different ways and avenues by which your career could grow and the direction it could take, and from there I believe you will learn more about yourself and your strengths and then take the next decade or so of your career to have more of an understanding of what that strength is and market it, build your brand from it,  and apply it to make a significant contribution to the organization or company that you are working for.

How can you use this information? What do you have to add to the conversation? Let’s keep the conversation flowing, please let me know your thoughts in the comments section below. Many readers read this blog from other sites, so why don’t you pop over to The Invisible Mentor and subscribe (top on the right hand side) by email or RSS Feed.

Today, we present the second part of Carolyn Barber’s interview. As I was reviewing Carolyn’s interview, and assuming the role of an objective bystander (Carolyn is a friend), relationships are important to her and she nurtures them. Do you appreciate and nurture the people in your life? You will also notice that wanting a partner to share her life with is a recurring theme. Do you value your significant other, or do you take them for granted? Take time today, to let them know how much you value and care for them, it’s important.

Her formula for success is “doing the best you can with what you have,” reminded me of Duke Redbird’s formula for success, “when you get what you want.” And my mind was transported to my blog post Who You Gonna Call When You Need a Backer because I talked about having the character MacGyver from the hit TV show of the same name on my team if I were in a tight corner because he was always able to work with whatever he had to find a very workable solution. How about for today, we worked with what we have instead of lamenting over what we do not have. Incidentally, Carolyn and Duke are around the same age. And the tagline for MacGyver is “His mind is the ultimate weapon.” Isn’t that a great tagline?

Tell me a little bit about yourself.

I am a 70-year old, single woman living in Riverdale, Toronto. I have a part-time business in nutritional counseling that I started when I was 62 after retiring early as a nutritionist in public health. My career is a fairly important to me and it takes up a couple of days of my life. I am quite involved with my church and it’s a big part of my life and friendships. And perhaps the main reason for me being at the church is the community that it offers to me aside from the spiritual aspect which would be secondary for me. My family of three kids and four grandchildren are also really important to me. I am also a very active person. My favourite outdoor activities are camping and canoeing together. I also like biking and hiking, and for indoors, my passion is cooking. I am quite interested in the art scene in Toronto: opera, theatre, and music of various sorts such as the Toronto Consort. I keep quite busy.

How do you integrate your personal and professional life?

When I find that my personal and professional lives are not integrated, I am not happy, so I go back to journaling and list making. And, I spend more time thinking about spiritual issues, meditating, and this helps me to get back on track. Being outdoors also helps me to have the will to get my head on straight.

What’s a major regret that you’ve had in life?

A lack of a partner.

What are five life lessons that you have learned so far?

1. Be true to your feelings about things.
2. Pay attention to things that excite or madden you because they are important to who you are, and helps you to clearly see who you are.
3. Exercise is important. When I am fit and active, it gives me more confidence to go ahead and get organized in my life. Without fitness, I would have to completely revamp how I do things.
4. Create friendships, invest in them and honor them.

When you have some down time, how do you spend it?

Because I live alone I tend to find activities which involve friends, might be around going to music concerts, talking, or eating.

What process do you use to generate great ideas?

Writing, journaling and networking with people in my field.

What’s your favourite quotation and why?

I don’t have one, I have never thought of it.

How do you define success?

Knowing that you feel passionate about something that you love and acting on that passion.

In your opinion what’s the formula for success?

Success is doing the best you can with what you have.

What are the steps you took to succeed in your field?

Get the proper credentials that are recognized by the people who care about them. Set goals, both personal and professional. I got a notebook and started writing and making lists, what I wanted, what I would try to do in a year, and they were fairly sketchy, but I achieved them. Pay attention to trends, I have always done that even in my work in public health, I would get interested in a new trend like environmental nutrition, and I spoke about it at a conference once. Another trend was multiculturalism and nutrition, and at one point I found Public Health Multicultural Nutrition Network, and we met and talked about foods from different cultures back when the Canadian Food Guide was all about Canadian food.  I am not sure why I latched on to those things, I am not sure what happened, I just thought because there weren’t many talking about it I could be at the forefront and be seen as a spokesperson, and that actually put me in good stead and helped me to move ahead. Also going into complementary nutrition was an odd thing to do but I sort of enjoy those trends, I don’t know why.

What advice do you have for someone just starting out in your field?

Pay attention to what you really enjoy in that field, try to get good at it, try to learn as much as you can about a certain segment and try to specialize to some degree. If you discover something that you find fascinating, explore it because that’s how you make contacts and that’s how you’re seen to be passionate, and this is where I think that you can sell yourself the best.

If trusted friends could introduce you to five people that you’ve always wanted to meet, who would you choose? And what would you say to them?

1. The first one is Adelle Davis who is in my field and wrote books back in the 60s on alternative nutrition. She was at the forefront of the alternative nutrition field. I would ask her what convinced her that this was the right way to go, and I would like to know about some of her success stories and ask her for advice on how I was proceeding in my career.
2. Henry David Thoreau who wrote the books on living in the wilderness and what you can learn from the experience. A lot of my deepest feelings came from being in the wilderness. I would ask him when did this urge to live on his own and explore his spirituality through living in the wilderness started. I am always interested in beginnings, the roots of things, the little things that happened that helped to shape you.
3. The third person is Jesus because I think that he would be so approachable. I want to know about his teenage years, what happened there, how he spent that time.
4. I would like to meet Pema Chödrön, an ordained Buddhist nun who has a centre in Cape Breton, Nova Scotia Canada. I like her books especially The Places That Scare You. I like her because her writing is about ordinary life, the simple things that happen in your life are important, and they are all worthy of thinking of, perhaps honoring more. I think the biggest lesson that I learned from her is honoring more the hard times you have, the black spots that you have because they teach you things.

Which one book had a profound impact on your life? What was it about this book that impacted you so deeply? Did you have an emotional or intellectual attachment to this book? Why?

The Artist Way by Julia Cameron with its stepwise approach, and again it’s about honoring the childish side of yourself, to play, to have time that’s just for you, that’s not trying to be better, or doing your duties was a huge revelation for me when I saw how difficult that was to do.

If you were stranded on a deserted island, what are five books that you would like to have with you and why? Summarize the book in two sentences.

1. I would take a book on Buddhism like one of the Pema Chödrön books that I can keep on going back to because every time that I read those kinds of books I see something completely different and think that I have never seen that page before even though I have read it many times so I find new meanings in it which applies to everyday life and a desert island very well.
2. I would probably take the Bible because I don’t know anything about it. I never read the bible because it doesn’t mean much to me.
3. I would probably take a mythology book. I don’t read mythology but something with a lot of stories would go on forever and you would find new meanings and how it could apply to you is important to culture moving on.
4. I have been to Africa on a safari, so I would probably want a book on African animals so that I could remember that they exist, all pictures of things that wouldn’t exist on that island.

What one music CD and movie would you like to have with you (on the deserted island) and why?

I would probably take a CD of Sergei Rachmaninoff, classical music that has a lot of piano in it, it’s just beautiful.

I would take a recent movie Departures a fabulous movie.

What excites you about life?

One thing that I like about life is coincidences… they happen and seem mysterious… like when you meet someone that you are thinking of… and when something happens that dovetails with what you need. That excites me.

How do you nurture your soul?

I nurture my soul in the outdoors mostly, and I like being creative in my house, cooking and talking one-to-one with friends.

If you had a personal genie and she gave you one wish, what would you wish for? Or, if I gave you a magic wand, what would you use it for?

I would wish for a partner, whether it would be someone to live with, that I do not know, but someone that I felt that I could really share everything about myself.

Complete the following, I am happy when…..

I’m sharing experiences with someone who loves to be in an activity that I love.

What are five takeaways from Carolyn’s interview? In what ways can you apply Carolyn’s teachings to your life? In what ways are you similar to, and different from Carolyn?

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This is the second part of Nathalie’s interview and there are quite a few nuggets that will resonate with each of us. One of her five life lessons that she has already learned at the tender age of 24 is to learn to accept feedback and not take things  personally. This reminded me of the Four Agreements: Don’t take things personally, be impeccable with your word, always do your best, and never make assumptions.

Tell me a little bit about yourself.

I am known as the raw foods witch, and I help people to eat more fruits and vegetables. I have a background in software engineering and all of my nutritional knowledge is self taught based on the experience of the results that I have had eating this way.

How do you integrate your personal and professional life?

I do not see a big difference between my personal and professional life. I try to live by my values. I am very environmentally friendly and it’s important for me to believe in what I’m doing.  I like to support certain types of organizations, restaurants, where I buy my groceries. I like to have a good balance where I spend time with my family, boyfriend, friends and a good amount of time on my business. In my mind it’s all the same because anywhere that I am, I am going to be thinking about my business, ways to help others, and things to recommend. If someone recommends a book to me and I read it and enjoy it, I am going to recommend it to my clients. My personal and professional lives blend together.

What’s a major regret that you’ve had in life?

I think it’s only a half regret, but I think I regret going into computers instead of business school, but at the same time I think that I would have ended up in the same place. But a part of me regrets having that kind of background. I would have liked to know about building a business, marketing and about the legal aspects of a business instead of the technical background that I have. I think in the end I would have been able to learn both things so it isn’t the biggest regret ever.

What are five life lessons that you have learned so far?

1. To not second guess myself. There were many times when I made a decision and wondered if the other way would have been better. Now I am a lot more comfortable with the decisions that I make.
2. Life is short. There is a lot of heart disease in my family, and that in part brought me to discover raw foods and adapt to this lifestyle and realizing that we are here for a certain amount of time and have to make the most of it, and we also have to take care of our health.
3. My third life lesson is to follow your passion and doing things that you think really matter in the world. So I was working in a very corporate environment, and it was really good money, but it wasn’t what I thought the world needed in terms of what I could offer it.
4. Learn to accept feedback and go with the flow. I am a perfectionist so when someone criticizes my work, my website, I have to look at it and take what’s useful and make the change. I am learning not to take things so personally.
5. I am very focused whenever I have something to do, but I have to tone it down because for a whole week I could be working on my website at the exclusion of everything else or I could be exercising and doing nothing else so I have to balance all of this. I am working on this because I have a Type A go-for-it personality.

When you have some down time, how do you spend it?

I like to read and I read quite a bit. I also like martial arts, swimming, playing games with my boyfriend and friends, card games, board games, that kind of stuff.

What process do you use to generate great ideas?

Most of my ideas come to me right before I fall asleep, go for a walk and when I shower because I am relaxed then. When I take a break from work I get ideas, all my ideas come to me at once and I have to write them down immediately or I might lose them.

What’s your favourite quotation and why?

“Well-behaved women never make history” by Laurel Thatcher Ulrich and the reason why I like that quote is because society has a lot of expectations when it comes to gender, and as female entrepreneurs, we have to be bold and be who we want to be and not shy away from our potential and what we can do in the world. For me, well-behaved is bucking convention and going against the norm.

How do you define success?

I define success by the way you feel, and I know that some people define it by money, your house and by more tangible stuff. But I think that success is more about the inside and how you feel on a day-to-day basis. If you feel like you are contributing and being rewarded for what you are doing and feeling comfortable in your space in the world, then you are a success.

In your opinion what’s the formula for success?

The formula for success will depend on the person. For entrepreneurs it’s putting yourself out there and deciding what you want to do, how you’re going to help people and going forward and creating great information and being there for people, but also taking a look at all the things that contribute to success, such as are you sleeping enough, are you eating well, are you exercising and creating a legacy, which is one of the things that will be there for generations to come.

What advice do you have for someone just starting out in your field?

Start local if you can and one of the things that has been useful for me is doing talks, and demonstrations, and connecting with people in person. Beyond that is building your website and creating your marketing. Having a website has been great for me because people have been able to go there and get information. From there keep building your offerings.

If trusted friends could introduce you to five people that you’ve always wanted to meet, who would you choose? And what would you say to them?

The number one person would be Steve Jobs and I’d like to know how he keeps his drive and doesn’t get distracted from all the rumors. It would be interesting to learn how he keeps level headed.

Another person, who I have met (she was filming a movie in my small home town and I waited around until I got to meet her. It was a very short meeting) who I would like to meet again is Angelina Jolie and I would ask about her work with the United Nations and all the volunteer work that she does.

I would also like to meet Bill Gates and ask him how he manages his foundation and find out where he is going with the Bill and Melinda Gates Foundation. I would like to also find out what motivated him to start the foundation.

The fourth person that I’d like to meet is Gary Vaynerchuk. I feel like I know him already because of all his videos but I would like to ask him how he manages his time. He used to answer all his emails and now he doesn’t anymore, but he does everything himself and I’d love to know how he does that.

I would love to meet Hillary Clinton and find out how she ran her campaign.

Which one book had a profound impact on your life? What was it about this book that impacted you so deeply? Did you have an emotional or intellectual attachment to this book? Why?

It would have to be Wishcraft by Barbara Sher. It took me out of the way I used to think about life, doing things and achieving goals. I like the way she describes how to get other people to help you to reach your goals. It was very step-by-step which was awesome. One exercise I liked was designing five or six lives and see how they each did and it was really interesting to see how you could have different options and you didn’t have to have one you and you could take different aspects of all those selves and incorporate them into your life right now.

One of the things I wanted is to have clients and do more one-on-one coaching and consulting and the other part was writing so it was really interesting to see how one of the mes would be a writer and the other a coach and I thought to myself that well I could do both, so I did.

If you were stranded on a deserted island, what are five books that you would like to have with you and why? Summarize the book in two sentences.

I would take Tribes by Seth Godin which is about leading people where there was no leader before

I would also bring The Purple Cow by Seth Godin as well, which is about how to make your business and your offering different.

The End of Overeating by David Kessler is about how the commercialization of food has made it easier to eat a lot more of it

Nine Lives That Are Holding Your Business Back And The Truth That Will Set You Free by Steve Chandler. And that book is basically just taking away all those things that you tell yourself to keep you from doing things that you really have to do in your business. That book has changed the way that I think about business.

Another book that I really liked is Awaken the Giant Within by Tony Robins. I read that one quite a while ago but I think that I could read that one over and over again. That book has everything to keep you going.

What one music CD and movie would you like to have with you (on the deserted island) and why?

I like the movie Hook and it’s about Peter Pan and I also liked A League of Their Own, which was about women playing baseball during the war.

I really like Sarah McLaughlin and I could listen to her over and over again.

What excites you about life?

There are really very few limits and that excites me, and more people are living an alternate lifestyle eating more raw foods.

How do you nurture your soul?

I meditate a little bit and I love going out into nature, sitting under a tree or by the water and connecting. I find that great for my spiritual side.

If you had a personal genie and she gave you one wish, what would you wish for? Or, if I gave you a magic wand, what would you use it for?

I would wish for a solution to our overpopulation, and not a gruesome solution but one that would take into account everything that the planet needs, that people need. The solution could be really simple like people cutting back on certain things that they considered necessities. I want to heal the planet.

Complete the following, I am happy when…..

There is sunshine and I am with people that I love.

What nuggets can you take away from Nathalie’s interview?

Let’s keep the conversation flowing, please let me know what you think about this.  Click on the comment link below. Many readers read this blog from other sites, so why don’t you pop over to The Invisible Mentor and subscribe (top on the left side) by email or RSS Feed. I created a Mini Learning Toolkit and you can grab a copy by clicking here.

For your research and writing needs, consider my firm Ambeck Enterprise for white papers, articles, fact sheets, anniversary booklets, you name it. Since I am the best kept secret you may not know this, but I have over 15 years research and writing experience. I KNOW content. And if you cannot figure out which books to read for professional development, I am your WOMAN. I can assist you with that too. Visit my sales page for resources such as The Invisible Mentor Toolkit to assist you in acquiring wisdom from a distance. For free white papers click here.

Today and tomorrow we present Paul Copcutt’s interview. Are you noticing any similarities in the interviews that you read here? If you were asked what are three threats to your business, how would you answer? What are three events that shaped your life? For Paul, it was (1) The death of his mother and sister when he was seven years old, (2) Taking a job at a biotech firm as a National Sales Manager without any medical experience and (3) Marrying his wife. If you were to respond to the questions, would any of  your answers be similar Paul’s?

Tell me a little bit about yourself. Tell me a little bit about your company and where the idea for your business came from?

Paul Copcutt, a transported Brit, I came to Canada in 1996 with the biotech company I was working with to follow a Canadian and convince her to marry me. I started my company Square Peg in 2004 as a recruitment company but always with the intention of doing something more involving personal branding because what I had been doing in a corporate career was personal branding there was just not the name for it.  Now that is all I do, personal branding for individuals, inside corporations and speaking on the topic.

What’s a typical day like for you?

I run a home based business, so once the family is getting on with their day is when mine starts professionally. This will involve talking to clients on the phone, using the technology of the internet to connect and stay in touch. If I am out meeting clients or speaking, a day can start early and be a long one depending on location, travel etc.

How do you motivate yourself and stay motivated?

My main motivation is that everyone should have the opportunity to understand personal branding and see if it applies to them. My purpose is to spread that message to as many people as possible. Also I love to connect with others. My colleagues and connections become my virtual watercooler. I am in two mastermind groups and we help and hold each other accountable.

If you had to start over from scratch, knowing what you know now, what would you do differently?

The journey I have had to this point makes me who I am, I don’t know that doing it differently would have resulted in the same outcomes, so I hesitate in saying what I would do differently.

What’s the most important business (or other) discovery you’ve made in the past year?

That my biggest strength is spreading the message to many versus converting people one at a time and modestly I am actually very good at it.

What’s one of the biggest advances in your industry over the past five years?

The speed of the internet and the developing technologies that stem from that. Now people see the need to manage their personal brands because of the impact of social media and online brands.

What are the three threats to your business, your success, and how are you handling them?

1. Remaining focused – belief that what I am doing now is right and resisting the temptation to look at another direction just because things may not be happening fast enough. 2. Too much noise, not enough substance – there are a lot of people now talking about personal branding but to be honest that is all it is. There are very few people who are actually doing something everyday in terms of helping people define and develop their personal brands. 3. Bright shiny objects – trying too many new things can be a distraction. I am a catalyst and starter, but not a finisher, so new ideas and so on are a big attraction but also distraction.

What’s unique about the service that you provide?

I inspire people to take action with regards to their personal brands by sharing personal information and examples and practical solutions. There does not have to be smoke and mirrors to make this happen.

What do you observe most people in your field doing badly that you think you do well?

I do not think that most people in my field who are actually working with people on their personal brands are doing it badly. It is more those that talk about personal brands as the solution to online branding but fail to get the foundation offline established first.

Describe a major business (or other) challenge you had and how you resolved it.

Charging by the hour you reach a limit – either in number of hours you can work or fees you can charge – or both. I stopped charging by the hour or month for my services and went to a project based model.  Researched value based fees models and created proposals and marketing materials around talking about value and outcomes versus hours worked.  I now have only one client who pays by the hour and that is an arrangement through a partner and not my contract.

What lessons did you learn in the process?

People are receptive to a project based fee model for consulting and coaching. It makes you focus more on the outcomes and creates a much better relationship with clients because you both have interest in getting results versus just delivering a program.  Clients call on me when they need to not when they need to pay for it.

Tell me about your big break and who gave you.

My first ever client for my own business. I had made the decision to leave my previous employer and had no actual business to take with me. That first client gave me the opportunity to prove myself and became a significant client for my first 2-3 years of business.

Describe one of your biggest failures. What lessons did you learn, and how did it contribute to a greater success?

First ever job that required me to sell a service instead of a product. At the time I was not ready, I could not relate to selling an intangible and within 3 months I had left the company. The next time I went to sell a service a few years later I knew what was expected and needed and although it still took me some time to get good at, it eventually set me up for what I do now.

What has been your biggest disappointment in your life and what are you doing to prevent its reoccurrence?

To varying degrees I still get disappointments – the contracts or pieces of work you expect to get but don’t. I try to learn from every experience and even ask the question “Is there something I could have done differently?” and take that to the next experience.

What’s one of the toughest decisions you’ve had to make and how did it impact your life?

Moving to Canada with all my family still in the UK. I knew deep down it was the right move, and Canada has offered me so many opportunities as well as a wonderfully supportive wife and two great children. Not sure if I ever would have started my own business back in the UK.

What are three events that helped to shape your life?

1. Loss of my mother and sister when I was 7 years old.
2. Taking a job as a National Sales Manager for a biotech company without any medical qualifications.
3. Marrying my wife.

What’s an accomplishment that you are proudest of?

My two children.

How did mentors influence your life?

There are probably three people, apart from my father, who have influenced my life.  My first ever boss when I had a part time retail sales position. He said, “You are never bigger than the customer and the customer is never bigger than you.”

The owner of the first recruitment company I worked for who let me learn from my own mistakes and was okay with my learning the lessons even if it meant we lost the business.

And my boss when I first became a manager, who always challenged me to have at least two options to any decision.

What’s one core message you received from your mentors?

See above

Which resources (books, movies, training etc.) did your mentors recommend to you?

The most influential training I received was the Wilson Learning Social Style program over 20 years ago and is still something I use now.  I am constantly looking for new resources, books and probably seek out opinions from many places to find these, but I have never found anything to replace that program.

As an Invisible Mentor, what is one piece of advice that you would give to readers?

Be yourself, be truthful. Stick to your values and beliefs and it’s okay to say no sometimes.

What nuggets of wisdom have you gleaned from Paul’s interview? How might you apply his responses to your situation.

Keep the conversation flowing. Many readers read this blog from other sites, so why don’t you pop over to The Invisible Mentor and subscribe (top on the left side) by email or RSS Feed. I created a Mini Learning Toolkit and you can grab a copy by clicking here.

For your research and writing needs, consider my firm Ambeck Enterprise for white papers, articles, fact sheets, anniversary booklets, you name it. Since I am the best kept secret you may not know this, but I have over 15 years research and writing experience. I KNOW content. And if you cannot figure out which books to read for professional development, I am your WOMAN, I can assist you with that too.

This week on Tuesday and Wednesday I present Gina McAdam. For new subscribers I interview highly accomplished people from all walks of life and locations to share their wisdom and experience. All interviewees are asked the same questions, so it’s always interesting to see the diversity of responses. Gina like many successful people plans for her day the night before by checking her schedule, what about you? Her responses to the question, “What are three threats to your business and how are you handling them?” is quite surprising so look for her responses. Her response to “What’s one core message you received from your mentors?” is ” Don’t hide your light under a bushel,” resonated with me, and I’m sure will resonate with others, especially women because we often tone down our accomplishments and are often the best kept secret. I know that people are often surprised by some of my accomplishments. Because listening is such a critical skill please zero in on her response to her biggest failure.

There is a wealth of information that can assist us in attaining professional success, this is my contribution to getting you there.

Tell me a little bit about yourself.

I’m a wife and mother who runs her own strategic marketing and communications consultancy in London, with a portfolio of very exciting clients.

I’m steeped in the commercial world now, but a few years ago I was involved a lot more in government-funded programmes. There was the strategic planning and delivery of the government’s agenda for upskilling the workforce through vocational training. I even produced a study on the problem of ‘worklessness’ and prepared enterprise development strategy reports for London.  A totally different spectrum.

The fact that I work with people with similar values to mine helps. After the ‘me-first’ culture of the last decade, a sense of community and collaboration is important. Being part of peer networks, such as the Worshipful Company of Marketors, the City livery company for marketing professionals, is excellent because it has a civic and charity focus as well.  I’m also very keen to help raise the profile and economic empowerment of women, through organisations like the 50,000-strong The International Alliance for Women (TIAW), of which I’m a Board member. They do wonderful things like promote micro-credit, mentoring and entrepreneurship.

What’s a typical day like for you?

Up at 6am and sometimes before, check my emails, run through the things I have to do for the day. If I’m not headed out the door, wait till 8.30 or 9am to start the phone calls. Lunch with a friend, client or associate – sometimes that’s one person rolled into one. Meetings or work delivering on projects occupy the main part of the day.

How do you motivate yourself and stay motivated?

I’m always excited about what a new day brings, and the chance to learn something I didn’t know. In a role that calls for dealing with people, the interaction is the thing. Even old friends and contacts bring something fresh each time you see them.

If you had to start over from scratch, knowing what you know now, what would you do differently?

I sometimes wonder what would have happened had I accepted an offer in my twenties to write in Florence for a year, shutting out the rest of the world.  But that was just my parents being indulgent and I was quite romantic then.

What’s the most important business (or other) discovery you’ve made in the past year?

If you’re good at what you do and are open and resourceful, regardless of the economic climate, there will always be something for you.

What’s one of the biggest advances in your industry over the past five years?

Although my work is essentially marketing and communications, it straddles many different industries. One of the biggest changes has to be the rise of digital and specifically social media, and my clients are all very excited about the possibilities of Twitter, You Tube, Facebook and even Linkedin.  People will always demand solid, well-crafted and thought out content, but the channels and tools available to express them are revolutionising the way people do business and communicate with their customers.

In terms of the hospitality and tourism industry, where many of my clients sit, I would say that more women across the world are taking on the big operational roles of general management, or becoming managing directors and CEOs.  There is also the trend for international companies to hire local talent rather than merely parachute in expats. One of the oldest, most prestigious hotels in Asia appointed its first female, Chinese general manager a few years ago. And it’s been a great success. Also, there’s a lot more use of new technologies, and of course the consumer’s awareness of the environment has wrought positive change.

What are the three threats to your business, your success, and how are you handling them?

Three questions come to mind – can I keep up the energy levels? Are my clients safe and secure? Will my family always be this supportive? In terms of the first, I try to look after my health; second, I try to add as much value as possible to my clients’ business; and third, I show my husband and son that they are more important than anything.

What’s unique about the service that you provide?

I think it’s the ‘personal touch’ and becoming part of my clients’ team and not just a service provider. It’s important that they know you are with them every step of the  way.

Also, because of my international background – I was born and raised in Manila, but spent some of my formative years in the US, studied in the UK and worked in Asia, America and Europe, the last twenty years in London  – I can bring the positive sensibilities of different worlds to the table.

What do you observe most people in your field doing badly that you think you do well?

I tend to operate amongst fantastic, hard-working ‘can do’ people and this field is awash with them. If there’s anything we do badly, it’s not stopping often or long enough to relax and smell the roses. I’m as guilty as the rest, often working during holidays too. Not good! I’m sure we’re all trying to work smarter, but in our field, we have to keep up with the speed of communication.

Describe a major business (or other) challenge you had and how you resolved it.

It was a situation involving divergent business practices and beliefs.  When this occurs, you are best to cut your losses.

What lessons did you learn in the process?

Sometimes you just have to walk away.

Tell me about your big break and who gave you.

I was moonlighting as a journalist at university when I was assigned to interview a hotshot female advertising executive in Manila. After that, she asked me if I’d ever consider going into advertising after graduation. She became my first ever boss. Her name was J M Rebueno, and I’ve never forgotten her.

Describe one of your biggest failures. What lessons did you learn, and how did it contribute to a greater success?

It was probably a personal one, over a decade ago. I lost a whole year’s joy with one of the very best people I’ll ever know because of something silly. But we’re now closer than ever and a lot of my success is down to my friend’s deep and abiding support. The lesson is always to listen to what the other person says, even when they’re not saying it.

What has been your biggest disappointment in your life – and what are you doing to prevent its reoccurrence?

I try not to dwell on setbacks.

What’s one of the toughest decisions you’ve had to make and how did it impact your life?

Deciding to leave Europe for New York, after having lived and worked happily in Madrid for more than three years.  But it was something I had to do. As it happens, New York eventually led me back to London, where I have been ever since.

What are three events that helped to shape your life?

Just one, really. My father’s death in 1990 was a huge blow, as he had been a great mentor and source of wisdom.  Outwardly he was a traditionalist but his liberal spirit allowed all his children the freedom to choose their own lives. The death of a parent catapults you into the next generation, they say, and it’s true. Your whole perspective changes and suddenly you feel much, much older.

What’s an accomplishment that you are proudest of?

Hands down, my son Harry.

How did mentors influence your life?

Their kindness and generosity, sharing their time, ideas, experiences and contacts, impressed me deeply. This gave strength when one needed it, and also a key through many doors that may have otherwise remained locked or unnoticed. Their bright example is what made me want to be a mentor as well. In 2008, I was thrilled to be named Shine Outstanding Mentor of the Year. Shine is a national industry award for female talent management in the UK hospitality and tourism industry. It was started in London by two ladies of Italian origin who wanted to make a difference to how women were seen and wanted to see themselves in the industry.

What’s one core message you received from your mentors?

Don’t hide your light under a bushel.

Which resources (books, movies, training etc.) did your mentors recommend to you?

One fabulous mentor, Diane Morris who runs TIAW, recommended that I join and get involved in good networks. I have never looked back since. Someone who is less a mentor than a caring colleague has always signposted me to great articles, events, people and organisations.  Through him I’ve got involved in the Oxford Brookes University Bacchus Mentoring programme for final year hospitality management students. I now mentor a very motivated girl from Sweden and a very bright young man from Hong Kong.

What aspects of Gina’s story can you apply to your situation? What would be your five great ideas and takeaways from this interview? Let’s keep the conversation flowing, please comment. Many readers read this blog from other sites, so why don’t you pop over to The Invisible Mentor and subscribe (top on the right side) by email or RSS Feed. I created a Mini Learning Toolkit and you can grab a copy by clicking here.

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About Gina McAdam

Before founding Stratemarco, a successful London-based marketing and communications consultancy, in 2003, Gina was Head of Marketing and later Head of Policy Development & Public Affairs for the National Training Organisation for the UK hospitality and tourism sector. Today, she is a highly-regarded communications expert whose work brings her into regular contact with leaders of some of the best known brands in the UK and global hospitality and tourism industry. Highly versatile, she also undertakes assignments for key public,private and voluntary organisations beyond the sector.

Gina was raised near Washington DC and Manila. Moving away from the family traditions of law, banking, agriculture and medicine, she started her career in advertising for Ace-Compton/Saatchi & Saatchi in Manila where she handled various Proctor & Gamble accounts, and at J Walter Thompson Advertising Company, handling the Anne Klein, Cacharel and SC Johnson brands. After that, she travelled extensively, writing and teaching in Madrid and working in publishing in New York. Today, she is regularly invited to contribute pieces to publications in the Far East – it is her way of keeping in touch with her Asian roots.

Highly committed to diversity in the workplace, Gina has been on the board of City Women’s Network (CWN) and is now on the board of The International Alliance of Women (TIAW). She is a member of the European Professional Women’s Network and a Changemaker for the UK charity Working Families.

Gina is a Freeman of the Worshipful Company of Marketors, and a member of the International Association of Business Communicators (IABC), for whom she was a guest speaker at the 2008 IABC Eurocomm Conference in Barcelona. She is a member of the Institute of Director, and holds an MA in English & American Literature from the University of Newcastle upon Tyne and is an alumnus of De La Salle University, Manila and Henley Management College, Windsor.